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AEROSMITH, DEEP PURPLE Using FreeCause for Branded Toolbar Technology And Search

September 2, 2009

AEROSMITH's Aero Force One fan community and veteran rockers DEEP PURPLE are among the Paid, Inc. clients who have added FreeCause's branded toolbar and search applications as part of Paid's celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness.

Aero Force One has launched its FreeCause search toolbar that features the Aeropoints Rewards Program that is totally free! Now when fans search the web using the toolbar, they earn Aeropoints that give them a chance to win awesome AEROSMITH Rock N' Raffle prizes like a phone call from a band member, free concert tickets, backstage tours and merchandise.

Boston-based FreeCause is the industry leading online loyalty marketing company. The FreeCause solutions monetize internet users' day-to-day activities, while also building brand awareness and strengthening brand loyalty. The actions that monetize deliver significant rewards to users — creating a positive relationship between fan and team, supporter and charity, traveler and airline.

"FreeCause's branded toolbar and search applications translate into powerful marketing and loyalty tools for our business," said Keith Garde, Paid, Inc. celebrity services President. "These best of class loyalty marketing applications will help us maximize reach and impact across the span of social media — reaching millions of eyeballs and energizing our clients' growing
communities of ever more loyal fans."

Read the entire press release at this location.

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